Alexas Fotos | pexels.com In this week’s blog, I’m looking at how purpose-driven, mission-driven brands are now having to demonstrate authenticity more than ever before. It won’t be enough to simply talk the talk. It will be more a case of walking the walk. Mission statements are all very well (and yes, I know I’ve talked more than once about the importance of having a missions/value statement). It’s going to be more important than ever to actively show what you are doing and that you’re not...

Magda Ehlers | Pexels.com I want to work with more purpose-driven brands, companies that have a mission and are values-led. They may work with sustainable materials, like a construction company, or be any company that sells products with a good environmental and social impact. It could be a company that has started with a clear mission - perhaps it wants to address a problem and provide a solution. Its mission will be the guiding light to how it strategises and makes its decisions. A...

nubia navarro (nubikini) pexels.com What can we look forward to in July and August? Many of you will be jetting off on a well-earned holiday to far-flung places, while some of you (much like me) will remain in the UK. For those of you into your sci-fi, you will have enjoyed celebrating World UFO Day back on the 2nd of July, and in the same month we've seen the World Cup, and its concluding match, with Spain winning the prestigious award in this past week. We had Independence Day on the 4th...