For a limited time, we’re offering 5 pages of keyword-optimised conversion copy, for a special, all-inclusive price. Our offer includes: Competitor research Competitor research helps us determine what differentiates your business and how you stand out in your market. We’ll look at the current trends in your industry and identify any you may have missed. And we’ll look at your competitors’ strengths and weaknesses in comparison to your own business. Voice of Customer research Using this method of research helps us to understand your customers better because what they say about your products or services helps you to attract more prospects. What are their struggles, what do they need, what are their problems, and how can you serve them better? We use the customer’s words and feed them directly into the copy or sometimes we’ll use them as quotes. This can resonate on a deeper level with readers who visit your website and read about your latest offer. Voice of customer research is carried out in a number of different ways. For this project we will look at things people have said in reviews on your products sites such as Amazon, Reddit and Quora, because this is where prospects talk about their problems in more detail, and how products and services have helped provide solutions. This is especially important if you don’t have much data of your own. We will also ask you for any customer data you’ve collected yourself over the course of the past year or so and this may include testimonials and any market research you’ve carried out.