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Welcome to my world

The place where I talk business and copy.

“One day I will find the right words, and they will be simple.”

Jack Kerouac, The Dharma Bums

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Summer vs Winter copy - and why now is the time to get your copy done if you're a nonprofit or a therapist

Summer vs Winter copy - and why now is the time to get your copy done if you're a nonprofit or a therapist

Summer vs Winter copy - and why now is the time to get your copy done if you're a nonprofit or a therapist

Jan 164 min read

Why it's never been a better time to be absolutely and uniquely yourself in the age of AI

Why it's never been a better time to be absolutely and uniquely yourself in the age of AI

Why it's never been a better time to be absolutely and uniquely yourself in the age of AI

Dec 8, 20254 min read

Quarter one and quarterly goals, Christmas holidays, and when I'm available

Quarter one and quarterly goals, Christmas holidays, and when I'm available

Quarter one and quarterly goals, Christmas holidays, and when I'm available

Dec 1, 20252 min read

Business Storyteller - how storytelling could make all the difference to your organization...

Business Storyteller - how storytelling could make all the difference to your organization...

Business Storyteller - how storytelling could make all the difference to your organization...

Nov 5, 20252 min read

Stories that stick, the ones your audience don't forget...

Stories that stick, the ones your audience don't forget...

Stories that stick, the ones your audience don't forget...

Oct 31, 20254 min read

What's holding you back from working with a freelance service provider?

What's holding you back from working with a freelance service provider?

What's holding you back from working with a freelance service provider?

Oct 14, 20254 min read

Scrabble letters that spell out "How to Say."

Scrabble letters that spell out "How to Say."

There are many different ways to communicate with someone who has a disability

Sep 22, 20253 min read

Notes, a printed book and a notebook with blank pages and a pencil.

Notes, a printed book and a notebook with blank pages and a pencil.

Three brand story ideas: the anti-hero, the mistake, and the inspirational object

Sep 9, 20254 min read

How many pages do you need for your website? A guide for mission-driven nonprofits, assistive tech firms and therapists.

How many pages do you need for your website? A guide for mission-driven nonprofits, assistive tech firms and therapists.

How many pages do you need for your website? A guide for mission-driven nonprofits, assistive tech firms and therapists.

Sep 2, 20253 min read

Why Accessibility Matters in Copywriting

Why Accessibility Matters in Copywriting

Why Accessibility Matters in Copywriting

Aug 27, 20254 min read

Web copy for Therapists - a new testimonial

Web copy for Therapists - a new testimonial

Web copy for Therapists - a new testimonial

Aug 5, 20254 min read

Why I Write For Those Who Work With Neurodivergent Communities

Why I Write For Those Who Work With Neurodivergent Communities

Why I Write For Those Who Work With Neurodivergent Communities

Jul 1, 20253 min read

Breaking Stereotypes: The Professional Strengths of Autistic Copywriters

Jun 3, 20252 min read

How can you stay relevant as a copywriter and still have clients in the age of AI?

How can you stay relevant as a copywriter and still have clients in the age of AI?

How can you stay relevant as a copywriter and still have clients in the age of AI?

May 6, 20256 min read

How does Nike use brand storytelling to sell their products?

Apr 29, 20253 min read

A pink lotus on some green foliage

A pink lotus on some green foliage

What can you expect if I work with you on your nonprofit's web copy?

Apr 8, 20252 min read

A dog in tartan trousers and a red hat with sunglasses

A dog in tartan trousers and a red hat with sunglasses

Personal Brand Fatigue - is Personal Branding Dead or is it Just Evolving?

Mar 24, 20254 min read

Why brand stories can work for nonprofits too

Mar 18, 20253 min read

Several small blank squares of wood with the word 'Equal' spelled out on top of them.

Several small blank squares of wood with the word 'Equal' spelled out on top of them.

Want to reach more users? Try utilising the power of story in your copy and attract users and investors to your assistive tech creations

Mar 10, 20253 min read

Nonprofit 2025: Navigating the Challenges Ahead - Part II

Nonprofit 2025: Navigating the Challenges Ahead - Part II

Nonprofit 2025: Navigating the Challenges Ahead - Part II

Feb 12, 20254 min read

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