Copywriting Client Misconceptions
- gillianjones48
- Mar 24
- 3 min read
Before I start working with someone, I like to talk to them, usually on Zoom, or, if they prefer not to be on camera, with the camera off, or sometimes via email. The priority is always to choose the communication mode the client feels most comfortable with.
The goal is to find out what they want and how they want it, but also to address the copywriting client's misconceptions about what they think it's going to be like working with a copywriter. Many of the people I work with have never worked with a copywriter. It's my job then to put them at their ease, to surprise them (in a good way), and address any concerns they may have before we begin working together.
Prioritize their marketing goals - it's about them, not me!
It's easy to believe it's all about me, and admittedly, I am there to tell them about what's realistic and what isn't. After all, they may be asking for something that's simply not possible. It could be that they're impatient and want to see results now, page one on Google, and other considerations that simply can't be achieved for whatever reason.
It's my job to tell them what I can do and what they can realistically expect. If they've never worked with a copywriter before, they may be completely unsure of what's expected from them, too.
Therefore, it's important to be clear about my work processes, when work is likely to be ready by (keeping note of agreed deadlines), and what kinds of things could delay delivery. I'm always honest about this from the start - I make sure I'm easy to get hold of and send regular updates, giving reasons for any radio silence (usually because I'm deeply focused on the work!).
Most importantly, their content marketing goals are the most important thing on the agenda. Clients will tell me what they want, I tell them what's realistically achievable, and we talk about deadlines. I believe in being honest, so if something can't be delivered in a certain timeframe, that's usually a big job that they believe can be done in a few days, and I will say if it's not doable. Also, just as important, I try to be clear about what I need from them. That's usually data, customer data, past interviews, testimonials, and any interviews that I can do with former clients (although this isn't feasible with therapy clients for obvious reasons).
How I help a client overcome misconceptions - clarity and honest communication
Basically, being up front and articulating well with the client from the get-go and clarifying how we're going to communicate over the coming days and weeks is something I know clients have appreciated in the past. It's all about getting rid of those pesky misconceptions and being clear about what you can achieve and by when, and making sure the client feels like they're in safe hands. I know that clients have appreciated this, and this is why I love what I do.
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If you like how I work and you need help with brand story, content creation, editing, or copywriting, then email me here - gillianjonescopywriting@gmail.com to schedule a call with me, and let's see if we're a good fit to work together. You can also view my services here or my packages here. I create copy and content for businesses that do good, be they nonprofits, therapists, or assistive tech firms.
However, I'm especially looking to work with ethical and sustainable businesses in the construction industry. Please take a look here if you're interested in working on a project with me, be it reports, case studies, tech guides, or any other content/copy needs.
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