Gillian Jones
Freelance Tech Copywriter/Content writer & Brand Story Strategist
Are you creating services or products designed to support neurodivergent adults and/or children?
It’s often said that web copy in general needs a more human touch (especially tech) when it comes to web copy and content - and this is very true. That’s where hiring me as your go-to copywriter kicks in - I have a highly developed empathy muscle, and yes I can be sensitive to other people’s feelings, but I direct this into my copywriting where it can work its magic.
And I do that extremely well.
You see I’m autistic and I’m a copywriter - it’s a beautiful combination, the right combination and exactly what you need.
Former clients have described me as both intuitive and perceptive - and marketing your products and services is all about other people’s emotions. By utilising my skills you will have copy that connects with the people you want to reach. Not by using yucky, pushy sales talk but by creating copy that resonates with your audience.
You need someone who can emphasise the value of your product or service to the autistic community or to their carers or family members, the very people who will gain the most from what you’ve created - and no one is going to understand that better than I do because I am autistic.
And while the rise in diagnoses increases, so do the products and services that are designed for it. And while you may well have autistic employees, they may not necessarily provide the copywriting and content - I DO.
How does your target audience speak, communicate, and what do they worry about?
What are their pain points?
What keeps them awake at night and what do they struggle with?
What are they looking for and how can your solution help them?
If you’ve thought about this carefully and you’ve done your homework, you’ve researched whether there’s an audience for your solution, and you’re now ready to write your web copy.
You may even be at the point where you’ve started to make some sales and people are biting, but it’s not enough, so you need to rewrite your existing copy on your website because it’s not doing it's work and attracting the right people.
What to do?
Well, you hire me.
I provide web copy, individual web pages (landing and sales pages) and content in the form of articles, case studies and white papers.
My focus is on SaaS, tech, nonprofits and mental health professionals who create products or services that help neurodivergent people and communities.
Why do I do that?
Because I have a unique perspective on what it’s like to be autistic and neurodivergent. The lived experience is better than no experience, and when it comes to writing your copy, I’ll have a distinct advantage in having a unique understanding of what your product or service does and why it’s so important.
I want to do good in the world, I want to support those who create things that help support both autistic and other neurodivergent people and children through my writing services.
If you’re hooked and you know I’m the one for you, take a look at my services/offers/packages and how I work below.
Sounds good?
Because once you do, all that creativity, that crazy deep focus, attention to detail and creative problem solving will be on your team. It's a win-win situation. What can I say??
Web copy for your products and services that is written with your audience in mind....
I preach voice of customer research because that is where the diamonds are, the words that will transform your copy and speak to your audience.
I know that by using the words of your customers in your copy you demonstrate an understanding of your readers problems, what they struggle with, what they prefer and what solutions they're looking for on a much more profound level. It really helps you to serve your audience better.
Add in market and competitor research and you have powerful copy to attract more buyers to what you're selling.
All this research is every bit as important as the words you put on your page - web copy shouldn't just be written on the hoof and pasted on your website, a lot more has to go in to make it what it is - so the end result is powerful with copy packed full of punch and most of all resonating with the people you want to attract.
