I’m approaching the new year with a fresh mind and some positivity. Yes, the world feels broken, but you can’t let that hold you back. We march on. There are still businesses out there that need copy and content. But…
Something has changed. After 3 years of climbing up a hill of monumental problems caused by whatever’s happened in the world that week, combined with my defiance in refusing to narrow my niche any further….until I decided to narrow my niche even further.

Working with nonprofits, assistive tech creators and nonprofit organisations to make 2025 not just another good year, but a great one...
I wanted to work with assistive tech creators, therapists, nonprofits and any organisations that created products or services that help neurodivergent individuals and communities - and this would include other disabilities. So far so good, until I thought that perhaps I was casting too wide a net to cover as many bases as possible. However, when I try to take even one out of the mix, I feel like I’m missing out, so they stay.
So for today, I’m going to try to explain why I want to work with those who strive towards creating a better quality of life through products or services for neurodivergent people or with other disabilities. Yes, it’s a mouthful.
Neurodivergence can be an asset to your organisation - if you let it...
I can ‘hyperfocus’ and zone in on things that are important to me or things that really interest me. And it’s always been this way. If it’s something that lights me up, then I’m all in, 100%. If I’m not then don’t get me started. This can be problematic if you think that most work, whether through traditional employment or freelancing, is around 80% putting-food-on-the table-and-keep-the-lights-on-money and the other 20% is work that fills your soul.
The 80% is difficult for me because it doesn’t fulfil me, and I guess the one advantage of working for yourself is that you can work on that 20% to make it higher, in a way you couldn’t if you were engaged in full-time employment in a job where the parameters of your work a specifically set out, without the opportunity to go in a slightly different direction.

A commitment to making sure that accessibility of products or services for the disabled is accessed by those that need them
I’ve re-’niched’ in the past, but I’ve never felt such a commitment to the one I’m in now. I’m stubbornly forging on because now I'm on this path, I'm beginning to realise why it matters so much to me. Settling for work I have no interest in doesn’t work for me. However, because I don’t have a dual income, I often don’t have much choice, because there’s no one there to pick up the slack whenever there’s a quiet period or I decide to change direction.
Regardless of this, largely down to two things, I felt I've had to plough on with my niche. Firstly, my ASD diagnosis in 2019 and second, I think disability organisations need a good copywriter to work with them on their copy and content.
As a copywriter for neurodivergent organisations and other disabilities, I write copy and content that is human-focused and talks to people intelligently, minus the jargon or complex language...

In 2025, disability organisations in the UK will face numerous challenges to getting funding secured. This could largely be due to rising costs and a shortfall in government contracts/funding. The cost of living crisis sees no sign of abating, although its impact is less than it was. Many households are still struggling, and with this in mind, donations may be impacted, as well as government funding. Charities rely on individual donations, as well as investors, shareholders and government agencies. As the cost of living crisis is still being felt by many, reduced funding and donations could mean there’s a risk to the people they are trying to help. There are wage and exchange rates to consider, economic growth and an increase in national insurance.

According to NetSuite, four of the biggest challenges for US nonprofits range from struggling with fundraising, outdated technology, leadership and staffing shortfalls and collaboration issues.
In the Independent Sector, they argue that:
“Nonprofits rely on charitable giving to reach people in need, but apart from a 2020 surge in giving related to COVID-19, giving to nonprofit organizations has fallen steadily.”
Coupled with this are social and political divisions, so can a divided nation help nonprofits and charitable organisations raise more funds this year?
According to Independent Sector’s report, most Americans trust nonprofits more than “any other part of American society.” (https://independentsector.org/blog/preparing-the-nonprofit-sector-to-meet-the-challenges-of-2025/), so maybe they can increase funding in the coming year and recoup on previous losses. Confidence is everything, but there’s still a lot to do.
An appreciation for difference and individuality, equality and inclusion...
So, coming back to what I said earlier about how there were two reasons why I wanted to work with nonprofits and organisations whose sole purpose is to improve the lives of vulnerable adults and children. Not only do I believe that there’s a great need to market a nonprofit’s missions effectively through good-quality content and copy, but I also think my ASD diagnosis saw a change in me, because now I have so much more appreciation, time and respect for difference of any kind.
And I see how those with a disability struggle daily in a world that does not make a huge effort to accommodate their needs unless they look and sound like they do. I can pass for ‘normal,’ whatever normal is for you, but many don’t. And why should they be denied the same opportunities as everyone else? Whether that’s through work, accommodation or education.
Let's make your copy and content human-focused and targeted at your ideal audience

I know there are organisations with the very best of intentions out there that are not being seen as much as they could be. Some nonprofits need rebranding or work on their brand story. I can do all of those things for you if you let me.
I come with a lot of experience and over twelve years in both copy and content, and I’m ready to work on your website, branding and content strategy with you.
Don’t let 2025 be the same as the ones that went before, get in touch today and get your website and your mission in front of those that need to see it the most.
If you’d like to get in touch for an informal chat, drop me an email here: gillianjonescopywriting@gmail.com and why not take a look at my services page
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