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Welcome to my world

The place where I talk business and copy.

“One day I will find the right words, and they will be simple.”

Jack Kerouac, The Dharma Bums

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Brand stories, do they have to be authentic or can you really fake it till you make it?

May 13, 20227 min read

Landing page optimisation and your offer

Landing page optimisation and your offer

Landing page optimisation and your offer

Mar 24, 20225 min read

What's my brand story then?

Mar 9, 20226 min read

What is a keynote speaker?

What is a keynote speaker?

What is a keynote speaker?

Mar 1, 20226 min read

When you hate writing about yourself so much you’d rather scratch your own eyeballs out.....

When you hate writing about yourself so much you’d rather scratch your own eyeballs out.....

When you hate writing about yourself so much you’d rather scratch your own eyeballs out.....

Feb 10, 20226 min read

The power of brand storytelling - be honest, consistent and connect

Feb 2, 20224 min read

You’ve written your non-fiction business book - so where do you go from here?

You’ve written your non-fiction business book - so where do you go from here?

You’ve written your non-fiction business book - so where do you go from here?

Jan 24, 20223 min read

How hard is it to relaunch and grow your business when you’ve specialised?

How hard is it to relaunch and grow your business when you’ve specialised?

How hard is it to relaunch and grow your business when you’ve specialised?

Jan 11, 20225 min read

How do you make sure your copy is A-Okay before you send it to the client?

How do you make sure your copy is A-Okay before you send it to the client?

How do you make sure your copy is A-Okay before you send it to the client?

Jun 15, 20212 min read

Chekhov's Gun

Chekhov's Gun

Chekhov's Gun

Mar 23, 20215 min read

Setting the scene using elements from mise-on-scene to create copy with a kick

Setting the scene using elements from mise-on-scene to create copy with a kick

Setting the scene using elements from mise-on-scene to create copy with a kick

Mar 23, 20214 min read

Words that describe our longing

Words that describe our longing

Words that describe our longing

Mar 23, 20215 min read

If we just write the words then surely anyone can do it?

If we just write the words then surely anyone can do it?

If we just write the words then surely anyone can do it?

Mar 14, 20216 min read

“Taking a new step, uttering a new word, is what people fear most”

“Taking a new step, uttering a new word, is what people fear most”

“Taking a new step, uttering a new word, is what people fear most”

Mar 14, 20214 min read

"Sleep, those little slices of death, how I loathe them"

"Sleep, those little slices of death, how I loathe them"

"Sleep, those little slices of death, how I loathe them"

Mar 14, 20214 min read

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